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  • satisfait ou remboursé

    satisfied or your money back

  • livraison express. 24/48h

    Express delivery in 48/72h

  • prix low cost

    Low-cost price

  • livraison gratuite à partir de 79€ HT

    Free delivery
    (from 99€ exluding taxes)

  • paiement 100% sécurisé

    100% Secured payment

Generik Paris

Launched in 2004 by Delphine Mocher, trained hairdresser and owner of three hair salons, and her brother Bruno Mocher, with a previous 12-year career at L'Oréal, Generik is a thriving family business.

Attentive to the needs of hairdressers, they have the idea to start a professional range dedicated to hairdressers on a simple formula: maximum quality, minimum price.

The brand's vocation was from the beginning to create and develop an offer of essential and highly qualitative products at the best possible price. The investment focuses on product and service quality, minimizing all costs related to packaging, communication, training and distribution of the product.